About Us

Phil has spent twenty-five years living and working in Eastern & Southern Africa, as well as spending two years in China, working primarily in the FMCG sector, as an executive in the Coca-Cola system, as well being a co-founder shareholder/director of the KFC & the   News Cafe Restaurant franchise in East Africa. Currently, Phil remains closely connected to the Coke system, as well as a shareholder of KFC, Newscafe & Certa Wealth Management, based in Kenya, but his executive focus is Sasema Management Company, which he established in 2008 after leaving Coca-Cola. Sasema provides Investment Management, Family Business and M&A/Investment advisory services to clients. Phil and his family live in Nairobi and are all active in sports and enjoy exploring Kenya, especially the beaches!

Gerald oversees the M&A advisory at Sasema. He has over 6 years of experience in corporate finance advisory doing business valuations and deal structuring for capital raising (M&As, Private placements, secondary buyouts and IPOs) for companies across Sub-Sahara Africa in agribusiness, retail, FMCG, fintech, logistics, micro-finance, hospitality and F&B sectors. He has previously worked at I-DEV International (an investment advisory and strategy consulting firm working with SMEs, investors and multinational corporations in emerging markets) and at I&M Burbidge Capital (a leading regional investment bank majority owned by NSE-listed lender I&M Bank). Gerald holds a degree in Economics & Statistics (University of Nairobi) and CPA qualification (Strathmore University). He is also a Certified Investment and Financial Analyst (CIFA). He is currently pursuing a Masters in Economic Policy Management at University of Nairobi.

Jane   is   a   seasoned   administrator   with   over   15   years   experience   in   program   management,   office administration,  procurement  and  finance.  Her  experience  has  been  gained  in  leading  organizations  that focused on providing social services to disadvantaged members of various local communities. More recently, she was General Manager at Certa Wealth Management that specializes in wealth management and insurance.

Aurore is a finance graduate from the Catholic University of Eastern Africa, currently pursuing a CPA to diversify her portfolio in financial analysis, corporate finance and strategy. She also has experience in marketing where she draws her strong attention to detail, communication skills and effective time management.

Samuel holds a degree in Bachelor of Economics from the University of Nairobi. He is also a Certified Investment and Financial Analyst (CIFA). He worked at Six Degrees Consultancy as a lead trainer on investor education for the Capital Markets Authority (CMA). Samuel’s key competencies are financial analysis & financial modelling/forecasting.

Reuben has experience in analyzing financial data by collecting, monitoring and creating financial models that guides management action. Reuben’s key competences are analyzing results, monitoring variances, identifying trends and assisting with quarterly and annual budgeting and forecasting.

Catherine has over six years of experience working as a personal assistant to various directors. She holds a CPA qualification of part two. She oversees the daily management and administrative support as the office administrator. She is proficient in maintaining a professional and confidential working environment for all our esteemed clients.

Joy Jastine is the Accounts assistant. She Holds a Bachelor in Financial Engineering from JKUAT with Certified Investment Financial Analyst (CIFA) ongoing. She is self-driven, assertive and passionate about financial accounting and financial analysis. She handles all the Directors accounts and assists the Accountant.

She holds a CPA qualification. She is goal-driven, assertive and has a strong attention to details. She handles all the Director’s accounts and assists the Accountant if need be.