About Us

Phil has spent twenty-five years living and working in Eastern & Southern Africa, as well as spending two years in China, working primarily in the FMCG sector, as an executive in the Coca-Cola system, as well being a co-founder shareholder/director of the KFC & the   News Cafe Restaurant franchise in East Africa. Currently, Phil remains closely connected to the Coke system, as well as a shareholder of KFC, Newscafe & Certa Wealth Management, based in Kenya, but his executive focus is Sasema Management Company, which he established in 2008 after leaving Coca-Cola. Sasema provides Investment Management, Family Business and M&A/Investment advisory services to clients. Phil and his family live in Nairobi and are all active in sports and enjoy exploring Kenya, especially the beaches!

Samuel holds a Bachelors Degree in Economics from the University of Nairobi and a Certificate in Investment and Financial Analysis (CIFA). He is also a certified Financial Modeling & Valuation Analyst (FMVA®). Prior to joining Sasema, he was a Lead Trainer at Six Degrees Consultancy on assignment from the Capital Markets Authority of Kenya (CMA). Samuel is a member of the M&A and investment advisory team at Sasema in charge of the capital raising process for SMEs.

Moreen holds a bachelor’s degree in Economics from the University of Nairobi. She’s also a Certified Public Accountant (CPA). She is goal-oriented, assertive with a strong attention to detail, which is critical in financial analysis.

Reuben has experience in analyzing financial data by collecting, monitoring and creating financial models that guides management action. Reuben’s key competences are analyzing results, monitoring variances, identifying trends and assisting with quarterly and annual budgeting and forecasting.

Joy Jastine is the Accounts assistant. She Holds a Bachelor in Financial Engineering from JKUAT with Certified Investment Financial Analyst (CIFA) ongoing. She is self-driven, assertive and passionate about financial accounting and financial analysis. She handles all the Directors accounts and assists the Accountant.

Catherine has over six years of experience working as a personal assistant to various directors. She holds a CPA qualification of part two. She oversees the daily management and administrative support as the office administrator. She is proficient in maintaining a professional and confidential working environment for all our esteemed clients.