About Us

Phil has spent twenty-five years living and working in Eastern & Southern Africa, as well as spending two years in China, working primarily in the FMCG sector, as an executive in the Coca-Cola system, as well being a co-founder shareholder/director of the KFC & the   News Cafe Restaurant franchise in East Africa. Currently, Phil remains closely connected to the Coke system, as well as a shareholder of KFC, Newscafe & Certa Wealth Management, based in Kenya, but his executive focus is Sasema Management Company, which he established in 2008 after leaving Coca-Cola. Sasema provides Investment Management, Family Business and M&A/Investment advisory services to clients. Phil and his family live in Nairobi and are all active in sports and enjoy exploring Kenya, especially the beaches!

Aurore is an experienced Investment analyst, she holds a Master of Science in Finance & Investment management from Salford University, Manchester and a Bachelor of Finance from the Catholic University of Eastern Africa. Prior to joining Sasema in 2018, Aurore worked for BBDO- MediaEdge as an Account executive, serving the client needs and conducting designs & marketing of products procedures. At Sasema, Aurore is a member of the M&A and investment advisory team at Sasema overseeing the capital raising process. Aurore is a native of Rwanda, fluent in English, French, Kinyarwanda & Kirundi and moderate Kiswahili.

Moreen holds a bachelor’s degree in Economics from the University of Nairobi. She’s also a Certified Public Accountant (CPA). She is goal-oriented, assertive with a strong attention to detail, which is critical in financial analysis.

Reuben has experience in analyzing financial data by collecting, monitoring and creating financial models that guides management action. Reuben’s key competences are analyzing results, monitoring variances, identifying trends and assisting with quarterly and annual budgeting and forecasting.

Marie Akanga holds a Bachelor’s Degree in Commerce and is currently pursuing a Master’s Degree in Commerce at Strathmore University. She is also a continuing CPA student with a level 2 qualification. Marie is goal-oriented, self-driven and passionate about all things finance and accounting. At Sasema, Marie handles company accounts and other related party accounts as well as ensuring compliance with the necessary third parties.

Catherine has over six years of experience working as a personal assistant to various directors. She holds a CPA qualification of part two. She oversees the daily management and administrative support as the office administrator. She is proficient in maintaining a professional and confidential working environment for all our esteemed clients.