Sasema  was established in 2008 in Mauritius and has been built on the founder’s over 20 years Pan African work experience. While in Mauritius, Sasema completed projects worth over $50 million and has since expanded to East Africa.


To be a trusted and reliable advisory and investment services partner in Africa.


To deliver sustainable value to all stakeholders.


To create big african businesses, in AFRICA, for AFRICA, by AFRICANS.

M&A Advisory

Sasema has broad networks and applies a professional and targeted approach to the M&A process to assist you in either buying or selling your company. We have gained a strong track record through our team’s performance capabilities and representing our clients on either side of the transaction.

Investment Advisory

Sasema manages investments in various entities in East Africa with combined enterprise values of c. USD 40m. These businesses operate across the FMCG, consulting and financial services sectors.

Family Business Consulting

Leveraging our various experiences in family businesses we support family businesses to focus on addressing key issues such as succession and structuring.

Our Professional Team

Behind SASEMA’s success is a dedicated professional team with a successful track record. Learn more about the members of this outstanding team.

Managing Director
Phil N. Gutsche
Phil has spent twenty-five years living and working in Eastern & Southern Africa, as well as spending two years in China, working primarily in the FMCG sector, as an executive in the Coca-Cola system, as well being a co-founder shareholder/director of the KFC & the   News Cafe Restaurant franchise in East Africa. Currently, Phil remains closely connected to the Coke system, as well as a shareholder of KFC, Newscafe & Certa Wealth Management, based in Kenya, but his executive focus is Sasema Management Company, which he established in 2008 after leaving Coca-Cola. Sasema provides Investment Management, Family Business and M&A/Investment advisory services to clients. Phil and his family live in Nairobi and are all active in sports and enjoy exploring Kenya, especially the beaches!
Samuel Njuguna
Samuel holds a Bachelors Degree in Economics from the University of Nairobi and a Certificate in Investment and Financial Analysis (CIFA). He is also a certified Financial Modeling & Valuation Analyst (FMVA®). Prior to joining Sasema, he was a Lead Trainer at Six Degrees Consultancy on assignment from the Capital Markets Authority of Kenya (CMA). Samuel is a member of the M&A and investment advisory team at Sasema in charge of the capital raising process for SMEs.
Financial Analyst
Moreen Kaguru
Moreen holds a bachelor’s degree in Economics from the University of Nairobi. She’s also a Certified Public Accountant (CPA). She is goal-oriented, assertive with a strong attention to detail, which is critical in financial analysis.
Financial Manager
Reuben Kagichu
Reuben has experience in analyzing financial data by collecting, monitoring and creating financial models that guides management action. Reuben’s key competences are analyzing results, monitoring variances, identifying trends and assisting with quarterly and annual budgeting and forecasting.
Joy Jastine
Joy Jastine is the Accounts assistant. She Holds a Bachelor in Financial Engineering from JKUAT with Certified Investment Financial Analyst (CIFA) ongoing. She is self-driven, assertive and passionate about financial accounting and financial analysis. She handles all the Directors accounts and assists the Accountant.
Office Administrator
Catherine Waringa
Catherine has over six years of experience working as a personal assistant to various directors. She holds a CPA qualification of part two. She oversees the daily management and administrative support as the office administrator. She is proficient in maintaining a professional and confidential working environment for all our esteemed clients.

Our Clients